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SMARTRISK No Regrets Activity

Idée acf1059:

End the #1 killer of Canadian youth

Affichée le octobre 13, 2009

  • Auteur : SMARTRISK No Regrets
  • Endroit : Canada
  • Catégorie : Soutenez les jeunes
  • Coût : À gros budget (50 000 $ à 250 000 $)

End the #1 Killer of Canadian Youth

More than 700 Canadian teenagers die of injury (e.g., car crashes, falls, drowning) every year and 16,000 are hospitalized. SMARTRISK developed No Regrets, an award-winning peer education program, to reduce injuries and save lives. Aviva funding would bring it to hundreds more high schools nationwide.

Injury and its impact on Canadians

Why is injury such an important issue for young Canadians – indeed all Canadians? More teens die of injury than all other causes of death combined. In fact, 70% of teen deaths are a result of an injury. In addition to the devastation these early deaths leave behind for the grieving victims’ families and friends, injury also has a huge economic cost to all Canadians. A recent SMARTRISK study found that injury costs Canadians more than $19.8 billion each year.

What can SMARTRISK do about injury?

SMARTRISK programming focuses on teenagers, the group most prone to taking risks without thinking them through first. Our programs make a difference. A recent evaluation found that after a single year’s exposure to No Regrets, teens in these high schools reported 17% fewer injuries requiring medical treatment.

Our idea is to leverage funding from Aviva to bring No Regrets to at least 250 high schools in Canada in 2010 – which would triple our reach among young Canadians in a year. Thus, hundreds of thousands of Canadian teenagers stand to benefit from Aviva funding.

What is SMARTRISK No Regrets?

SMARTRISK harnesses the power of peers to spread its positive, smart risk messages among youth throughout the school year.

This is how the program works: SMARTRISK staff train high school student leaders and their staff advisers in injury prevention, leadership, program planning and event planning, team building and media relations skills. After training, students head back to their schools and recruit additional team members to help them implement injury prevention activities and campaigns throughout the year. Many of these are pre-packaged activities provided by SMARTRISK that have been tested and found effective in other schools. Others are activities and campaigns students come up with themselves. SMARTRISK provides prizes and incentives to encourage students to take part. All activities speak to at least one of the smart risk messages: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober.

Recognizing the value and originality of the program, the Canadian Institute of Child Health awarded No Regrets its 2008 Health Promotion and Innovation Award of Excellence.

SMARTRISK No Regrets Live, an extension of this program, is an injury prevention road show for high school students, designed to introduce them to smart risk-taking behaviours. The presentation combines fast-paced video clips of young people taking smart risks and more sober images of the results of poor choices that led to someone getting hurt, with a live talk by an injury survivor. Started in 1992 as SMARTRISK Heroes, more than a million young Canadians have experienced the show to date.

How would the Aviva idea work?

Since 2003, SMARTRISK has trained more than 100 schools in No Regrets across Canada. SMARTRISK has been making changes to reach more youth with our life-saving messages. We are moving some of our training online and are working to communicate with students where they already congregate online – through such venues as Facebook, Twitter, Flickr and YouTube.

Aviva funding would help us move to our next big step: to decentralize No Regrets by training local facilitators who would in turn train students and staff advisers in their regions and help to maintain the program locally, as well as present the live show in more communities. In this way, many more schools can be reached with life-saving messages of smart risk and a truly local injury solution can be developed. Assuming an average school size of 700 students in each of these 250 schools, as many as 175,000 teenagers across Canada could benefit as a result of Aviva funding.

Fine Print

Our 2010 budget will allow us to deliver our programs to 125 schools. We are asking the ACF to provide $250,000 to reach at least 150 more schools in 2010. Aviva funding details: Personnel (program delivery) $140000; Travel/Accommodation $25000; Cost of Services $25000; Materials/Supplies $35000; Evaluation $25000.

How would SMARTRISK sustain this work after 2010?

Once Aviva funding helps us to establish a presence in communities across Canada though our peer leadership training program and the live show, local businesses, organizations, and community supporters will be engaged to help sustain No Regrets in their communities year after year. Aviva funding would go a long way towards our ultimate goal of helping all Canadian youth to become smart risk takers for life.

More information: www.smartrisknoregrets.ca


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